Book Review
"Newsletter Ninja"

How to Become an Author Mailing List Expert

Are you struggling with email? Newsletter numbers getting you down? Fewer people opening your messages? No real reaction when you launch a book?

There’s another way—a better way.

Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja.

Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

  • Learn new ways to think about your email list
  • Re-energize your existing subscribers
  • Embrace not just the basics, but next level methods
  • Improve engagement and watch those open/click rates soar

Build a happy list of passionate readers

Launch your books into the charts

You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.)

Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.

Genres:

"Newsletter Ninja" Reviewed

An awesome introduction to the philosophies behind building an engaged list.

If you’re expecting to see specific solutions to your mailing list issues – this is probably not the book for you!

If you’re expecting solutions for your specific mailing list service – this is probably not the book for you!

Why? Because mailing list services change their features, terms of service, pricing, and capabilities semi-frequently. But also because no two mailing lists are alike. They have different subscriber bases, different goals, and even different things to offer subscribers.

So, what’s the solution? NEWSLETTER NINJA! It’s a book about the philosophies and practices that make a mailing list work for you as an author – something I know I struggle at, and I’m far from alone.

Inside you’ll find a breakdown of things you’ll need to know, and questions to ask yourself about your newsletter, whether you’re just starting out, or planning to reorganize how you use your list.

From there you’ll discover great ways to attract people to your list, welcome them properly, and then keep them coming back. And tips on how to get them opening, clicking on, and replying to your emails, which is essential to keeping your emails from ending up in spam/junk mail.

You’ll also find out how to bring people back into the fold if they stop viewing or clicking on your emails, and how to deal with people who stop doing so, but haven’t unsubscribed.

Throughout this book are great tips on planning your list’s strategic goals, specific tactics you can use to support those strategies, and how to make your emails unique, authentically yours, and make sure you’re giving the best value possible to your subscribers.

More importantly, the book is easy to read, with clear explanations of the reasons certain strategies and tactics work, and aimed specifically at authors, not newsletters in general.

That was a great help to me as an author, because so many of us are unsure why we need newsletters, let alone how to start one, or run it successfully.

Newsletter Ninja was a huge help in so many ways – I’m already seeing great results from adopting some of the lessons from this book!

4.3/5

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